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Does Your Message Resonate With Customers - Part 1: Please Use Other Door

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Sometimes despite the best of intentions, a message to customers does not align with what actually happens. Depending on the scenario, this could be innocuous, or in some cases it could be disastrous.  In this example, there is really no harm, no foul, but an opportunity for a little bit of light hearted enjoyment. You see in the video a message indicating which door customers are to use, however using the door assist button opens the incorrect door.  Please take this as a great reason to test your messaging with an unbiased third party to get a broader view of how your messaging is interpreted.

Recognizing Branding Excellence - Part 1: Pique News Magazine

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This news magazine is available in the mountain tourist destination of Whistler, BC, Canada. The branding is noteable and worthy of recognition for its clever play on words. It promises to "pique" your interest with relevant news and views from the mountain "peak" village. It is notoriously difficult to create a brand name that carries long term recognition with its target audience, but Pique News Magazine has done a great job!

Ironic Humour From Algorithm Driven Advertising - Part 3: Covid-19 And Saggy Jowls

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In the midst of the Covid-19 pandemic, this screen grab of a news story shows Dr. Bonnie Henry the provincial health officer for British Columbia in Canada. Dr. Henry has been in the news regularly, communicating updates around control measures for the corona virus outbreak. In this unfortunate example of algorithmic driven advertising, you see an ad for saggy jowl treatments. We doubt that the ad was effective at all with the unspoken inference that a respected medical professional should be utilizing said treatments, while distracting from the seriousness of the Covid-19 situation.

5 Emotional Branding Tactics To Engage Your Audience

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5 Emotional Branding Tactics to Engage Your Audience Building a loyal following as a brand takes time, hard work and commitment - but what makes consumers fall in love with a brand? The answer is simple; building a relationship with your audience. Some of the world’s largest companies such as Apple and Nike have achieved huge levels of success by using emotional branding tactics to engage with their customers on a much deeper level. Here are 5 ways in which your brand can benefit from emotional branding. What is Emotional Branding?  Emotional branding consists of building a brand that directly appeals to a consumer’s emotional state, needs and aspirations. It then aims to leverage these features of consumer psyche in order to convert them into long-term loyal customers that are fully engaged and committed to your brand/products. Emotional branding should trigger a buying response that is greater than just a need and is due to a deeper desire. Basic Emotional Triggers to Focus

The Increase of Eco-Friendly Products

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The Increase of Eco-Friendly Products Nowadays it’s common for companies to embrace a ‘go green or go home’ mentality, whether they’re merely embracing eco-friendly new policies or completely building their business around the green movement. The costs of becoming eco-friendly can be high, but they can be immensely worth it for myriad reasons. Not only can going green help to make companies more efficient but proudly showcasing your eco-friendliness can improve your brand image. But when did the eco-friendly uprising begin? And what does the future look like for green products? Direct Packaging Solutions takes a look at the many ways that eco-friendly products can affect the market, as well as exploring the progress of environmentally-conscious practices as a whole. When Did Eco-Friendly Products Kick-Off? Although nowadays eco-friendly products are becoming more and more common, to the point that the term ‘green-washing’ has been coining, the nature-friendly approach to pro

Marketers Use Their Grammar - Part 1: How Not To Welcome Your Visitors

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In this edition of Marketers Use Their Grammar, we highlight the unfortunate wording of a Kansas City tourism sign presumably commissioned by Visit KC for National Travel & Tourism Week . It doesn't get much worse than this, so please have your work checked by somebody else before it gets submitted! Marketers Use Their Grammar - Part 1 | Image Source  https://www.facebook.com/janene.hague  

Ironic Humour from Algorithm Driven Advertising - Part 2: Diesel Is Awful, Buy A Diesel

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In a world of increasingly algorithmic driven advertising, sometimes the computers leave a gem. These screen grabs were taken from the CarBuzz website on December 6, 2019. The top screenshot is an article about how 4 years after it was discovered that Volkswagen diesel vehicles were cheating on emissions tests, VW is still finding issues they need to address from that same scandal. The bottom screenshot shows an advertisement underneath the article that is promoting Volkswagen Diesel vehicles. To a savvy reader, this could further erode their confidence in Volkswagen. In fact, this algorithmic hiccup might influence a potential car buyer to stop considering VW's for their next vehicle. Image Source CarBuzz Screenshot  Image Source  CarBuzz  Screenshot 

How SMEs Can Prepare for Black Friday

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Black Friday Shopper Originally a significant date on the retail calendar in the USA, Black Friday has gradually increased in importance and popularity throughout the world. With large, medium and small retailers being impacted by the historic shopping holiday, it is essential that whatever the size of your business; you are as prepared as possible for the big day in order to benefit from Black Friday and Cyber Monday as much as possible. Run a Website Test Although it may seem like an obvious and simple place to start, ensuring your E-commerce website is running smoothly with no errors and a quick loading time as this will help massively when it comes to potential customers browsing your store. You need to be aware of the potential traffic and sales you could experience, and evaluate whether this is something your platform can handle. The last thing you want is increased traffic and a slow or faulty website that prevents conversions. Push Your Offers  Make sure any offers, v

Infographic: Long Form Vs Short Form Content - Which To Choose?

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There is no doubt that content plays a key role in driving an online marketing campaign forward. Without engaging content, you wouldn’t be able to drive traffic to your website. Also, informative content tends to rank higher on the top search result, thereby offering your business better visibility. More importantly, high-quality content can help you build a niche for yourself in your chosen industry, and help you with your link building activities. With so many benefits, businesses must focus on creating content that resonates with their target audience. This will help boosts your traffic and conversion rate. However, when it comes to creating content, you need to choose between long form content and short form content. Here, long form content refers to blog posts with 2000+ words, whereas, blog posts with 500-750 words is considered as short form content. Statistically speaking, long form content ranks well on the search result. Why? Because it offers readers all information abou

Ironic Humour from Algorithm Driven Advertising - Part 1: Plastic In Oceans Is Bad, Buy A Plastic Product To Put In The Ocean

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  In a world of increasingly algorithmic driven advertising, sometimes the computers leave a gem. This screen grab was taken from a popular news app. The top half of the screen was a story about a device created to clean plastics from the ocean. Directly below the eco-friendly story was an algorithm chosen advertisement, presumably keyword targeted, from a plastics manufacturer. The greatest irony, is the plastic dock and patio floating in a body of water.
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