Video Marketing Works

How Video is Changing 

  • By 2017, online video will account for 69% of internet traffic 
  • YouTube streams more than 6 billion hours each month to more than 1 billion users 
  • Video ad spending in North America will almost double to over $8 billion by 2016 

Who's Watching Video Online 

  • 65% of males 
  • 57% of females 
  • 78% of 18-29 year olds 
  • 66% of 30-49 year olds 
  • 45% of 50+ year olds 
  • 53% of income earners under $50k
  • 65% of income earners between $50-75k
  • 71% of income earners above $75k

Why Video Works

  • Attracts 3 times as many visitors
  • Increases organic search engine traffic by 157%
  • 88% more time spent on site
  • 46% more likely to seek additional information
  • Drives engagement on social media
  • Video in press releases generates more views
  • 85% more likely to buy
  • 52% more confident in purchase decision
  • 144% more likely to add to shopping cart
* Sources: YouTube, Facebook, Cisco, Marketing Sherpa, Mist Media, Internet Retailer, eMarketer
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