Video Production Myths and Realities

Marketers Believe in Video

• 93% of marketers used online video in 2013
• 82% of marketers saw a positive impact on their organization from video
• 52% of marketers saw the best return on investment from video

Myths

• Professional video is too expensive
• Video production is too complicated and time intensive
• Websites don't need video

Reality

• Costs can be as little as hundreds of dollars, not tens of thousands
• It can take as little as 2 hours of your time to shoot with a complete video in only 2 weeks
• To add professionalism and stand apart from competitors, you need video

What Professional Video Can Do for Your Business

• Video boosts seo
• Blog posts with video attract 3x more links than plain text
• Videos in search results garner 41% more clicks
• Video engages audiences
• Video is 6x more effective then print and direct mail
• Viewers retain 95% of info from video compared to only 10% from text
• Video Sells
• Video on landing pages increases conversions by 86%
• Product videos increase sales by 44%

* Attribution: eMarketer, ReelSEO, Video Brewery, Zuum, SEOMOZ, Brand Watch, Econsultancy, Attwood Digital, Treepodia, Brafton, Comsco