Video Production Myths and Realities
Marketers Believe in Video
- 93% of marketers used online video in 2013
- 82% of marketers saw a positive impact on their organization from video
- 52% of marketers saw the best return on investment from video
Myths
- Professional video is too expensive
- Video production is too complicated and time intensive
- Websites don't need video
Reality
- Costs can be as little as hundreds of dollars, not tens of thousands
- It can take as little as 2 hours of your time to shoot with a complete video in only 2 weeks
- To add professionalism and stand apart from competitors, you need video
What Professional Video Can Do for Your Business
- Video boosts seo
- Blog posts with video attract 3x more links than plain text
- Videos in search results garner 41% more clicks
- Video engages audiences
- Video is 6x more effective then print and direct mail
- Viewers retain 95% of info from video compared to only 10% from text
- Video Sells
- Video on landing pages increases conversions by 86%
- Product videos increase sales by 44%
* Attribution: eMarketer, ReelSEO, Video Brewery, Zuum, SEOMOZ, Brand Watch, Econsultancy, Attwood Digital, Treepodia, Brafton, Comsco