Video Production Myths and Realities

Marketers Believe in Video

  • 93% of marketers used online video in 2013
  • 82% of marketers saw a positive impact on their organization from video
  • 52% of marketers saw the best return on investment from video


  • Professional video is too expensive
  • Video production is too complicated and time intensive
  • Websites don't need video


  • Costs can be as little as hundreds of dollars, not tens of thousands
  • It can take as little as 2 hours of your time to shoot with a complete video in only 2 weeks
  • To add professionalism and stand apart from competitors, you need video

What Professional Video Can Do for Your Business

  • Video boosts seo
  • Blog posts with video attract 3x more links than plain text
  • Videos in search results garner 41% more clicks
  • Video engages audiences
  • Video is 6x more effective then print and direct mail
  • Viewers retain 95% of info from video compared to only 10% from text
  • Video Sells
  • Video on landing pages increases conversions by 86%
  • Product videos increase sales by 44%
* Attribution: eMarketer, ReelSEO, Video Brewery, Zuum, SEOMOZ, Brand Watch, Econsultancy, Attwood Digital, Treepodia, Brafton, Comsco
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