6 Things to Consider When Choosing a Domain Name

6 Things to Consider When Choosing a Domain Name

Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.

Here Are 6 Things to Consider When Choosing a Domain Name

  • Easy to Remember
  • Branding Consistency
  • Demographic Targeting
  • Media Relevance
  • Service Provider
  • Cost

Easy to Remember

  • Keep it short and simple
  • Do not try and include all the relevant keywords
  • Avoid numbers for abbreviation (4/for, 2/to)
  • Do not use dashes or underscores

Branding Consistency

  • Try to be consistent to your business or brand name
  • Ensure the same name is available on your target social media networks
  • Attach an email address to your own domain name instead of using a free service

Demographic Targeting

  • TLD or top level domain names can be country specific (.ca, .us, .co.uk, .com.au)
  • Use related keywords if focused on that market (young, senior, teen, ladies, men)
  • Specialized domain names can be a good choice for websites with a very specific focus, such as .tv, .biz, .org, .jobs, .mobi

Service Provider

  • Research your potential service provider
  • Talk to others who used the service recently
  • Check for phone numbers and addresses, rather than just an email or support ticket system


  • Cheaper is not always better
  • Look for value bundles if you also need hosting
  • Do a search for coupon codes before purchasing
Finally, when you are deciding on a domain name, it is important to note that multiple domain names on the same website is more detrimental than helpful, as search engines penalize duplicate content by not indexing it. So pick one domain name that is the best for your needs. 
Copyright © 2020 Kervin Marketing Blog