6 Things to Consider When Choosing a Domain Name
Many people don't give a second thought to why they should purchase a domain name, and what it should be. Most domain name purchases are made for only one reason, a person or business requires a domain name to load their website. Your choice of domain name can have a lasting impact on the success of your website, and there are some things to consider.
Here Are 6 Things to Consider When Choosing a Domain Name
- Easy to Remember
- Branding Consistency
- Demographic Targeting
- Media Relevance
- Service Provider
- Cost
Easy to Remember
- Keep it short and simple
- Do not try and include all the relevant keywords
- Avoid numbers for abbreviation (4/for, 2/to)
- Do not use dashes or underscores
Branding Consistency
- Try to be consistent to your business or brand name
- Ensure the same name is available on your target social media networks
- Attach an email address to your own domain name instead of using a free service
Demographic Targeting
- TLD or top level domain names can be country specific (.ca, .us, .co.uk, .com.au)
- Use related keywords if focused on that market (young, senior, teen, ladies, men)
- Specialized domain names can be a good choice for websites with a very specific focus, such as .tv, .biz, .org, .jobs, .mobi
Service Provider
- Research your potential service provider
- Talk to others who used the service recently
- Check for phone numbers and addresses, rather than just an email or support ticket system
Cost
- Cheaper is not always better
- Look for value bundles if you also need hosting
- Do a search for coupon codes before purchasing