Generating A Customer Base Using Instagram
At first glance, Instagram can be a daunting place. But as the platform now has over 600 million users, it would be a mistake for any e-commerce site to ignore this potential source of new customers.
Here I will outline 4 steps you can take to optimize and grow your Instagram page.
1. Your profile – the first thing a potential follower sees when they come to your page is your name, picture and bio.
For this reason, make sure to choose a name that is simple and easily expresses what your brand does. The use of punctuation is highly advised. For example, “miacupcakes”is harder to read than “mia.cupcakes”.
Secondly, write a short, friendly bio that invites the user to find out more. “We sell great cupcakes”is okay, but “New York’s favorite cupcakes – scroll down for mouth-watering entertainment” is much more engaging.
Finally, choose a colorful and engaging profile picture. For this example, a bright, delicious cupcake would do much better than a picture of the front of the shop.
2. Bio link – Instagram allows a single clickable link in your bio. Make sure to use this well. For online stores, you might want to link a certain popular product, or maybe a product that you are currently pushing, rather than the front of your store. For other businesses, link to a site which is most likely to convince a user to come and buy something from you. An interesting “About Us” page could work, or maybe even a “Where to find us” page.
You can use bitly.com do shorten your URLs and also track how many people are clicking through your profile, which is a great way to track exactly how successful your Instagram campaign is.
3. Content – great content is the backbone of Instagram. It is simply a requirement that you really focus on your content if you want to grow your page.
Food and pictures of healthy and happy people usually work well on Instagram. For brands, try to avoid posting continual product photos – bombarding your customers will just put them off. Instead, take note from other brands that often post photos suggesting a wider meaning. For example, an adventure clothing brand might want to post photos of people exploring and having fun, rather than straight up photos of their t-shirts.
4. Target new followers – the great thing about Instagram is that you, as your page, can go and engage with users all over the platform. This is what separates Instagram from Facebook, which only allows you to act as your page whilst commenting on your page.
What does this mean for you? Well, you can find new followers by searching hashtags that are relevant to your page, and liking the posts on these tags. By doing this, you are putting a direct link to your page all over the app, resulting in more engagement on your own page. To save time, consider using an Instagram bot to do this for you. These intelligent services act on your behalf, finding new followers whilst you sleep!
Overall, Instagram can be tough to crack but the rewards are truly worth it. Consistent traffic to your chosen URL can be a great boost for any business, whether online or not.
About The Author
Alex is a team member at SocialGrow and is an Instagram expert. He has successfully grown many pages and loves the platform.