7 of the Worst Marketing Mistakes Ever
It may seem surprising that even some of the world’s most successful and famous brands don’t always get it right. In fact, some of the marketing campaigns from the likes of Pepsi and Adidas have had the opposite effect than intended with many resulting in public outrage and having to be pulled. Here are some of the most shocking marketing mistakes we’ve ever seen!
1. Coca ColaArguably one of the most infamous marketing mistakes to date has to be when Coca Cola decided to change the original recipe of their beloved beverage in April 1985. Much to the distaste of their target consumers, their new and supposedly ‘improved’ recipe was not a success and the public response was so negative, people were hoarding the original Coke and selling it on the black market for hugely inflated prices.
The company’s call centers were also inundated with complaints and there were even threats of lawsuits. By the summer of 1985, Coca Cola were forced to revert back to their well-loved original fizzy flavor. The lesson; ‘If it isn’t broken, don’t fix it’.