Infographic: Long Form Vs Short Form Content - Which To Choose?
There is no doubt that content plays a key role in driving an online marketing campaign forward. Without engaging content, you wouldn’t be able to drive traffic to your website. Also, informative content tends to rank higher on the top search result, thereby offering your business better visibility. More importantly, high-quality content can help you build a niche for yourself in your chosen industry, and help you with your link building activities.
With so many benefits, businesses must focus on creating content that resonates with their target audience. This will help boosts your traffic and conversion rate. However, when it comes to creating content, you need to choose between long form content and short form content. Here, long form content refers to blog posts with 2000+ words, whereas, blog posts with 500-750 words is considered as short form content.
Statistically speaking, long form content ranks well on the search result. Why? Because it offers readers all information about a particular topic at one-go. This helps them save time and effort, which, in turn, leads to enhanced customer engagement. Longer content also helps increase the site’s dwell time. Plus, it helps reduce the bounce rate. The best part, by writing longer content, you can easily add targeted keywords in a natural way. Thus, eliminating the risk of keyword stuffing.
You can choose between short form and long form content depending on what your marketing goals are. But, for greater SEO value, longer content is an ideal choice. Longer content is also visually-rich, which makes it all the more appealing to the readers. Thus, while long form content is the best choice, according to most marketers, to make an informed choice you can read this guide. For now, check out this infographic for a quick overview of the benefits of long form content.
Content Length and Its 10 Factors Affecting SEO [Infographic] by the team at Capsicum Mediaworks
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