Ironic Humour From Algorithm Driven Advertising - Part 3: Covid-19 And Saggy Jowls

Ironic Humour from Algorithm Driven Advertising Part - 3


In the midst of the Covid-19 pandemic, this screen grab of a news story shows Dr. Bonnie Henry the provincial health officer for British Columbia in Canada. Dr. Henry has been in the news regularly, communicating updates around control measures for the corona virus outbreak. In this unfortunate example of algorithmic driven advertising, you see an ad for saggy jowl treatments. We doubt that the ad was effective at all with the unspoken inference that a respected medical professional should be utilizing said treatments, while distracting from the seriousness of the Covid-19 situation.

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