Does Your Message Resonate With Customers - Part 1: Please Use Other Door
Sometimes despite the best of intentions, a message to customers does not align with what actually happens. Depending on the scenario, this could be innocuous, or in some cases it could be disastrous.
In this example, there is really no harm, no foul, but an opportunity for a little bit of light hearted enjoyment. You see in the video a message indicating which door customers are to use, however using the door assist button opens the incorrect door.
Please take this as a great reason to test your messaging with an unbiased third party to get a broader view of how your messaging is interpreted.