Recognizing Branding Excellence - Part 1: Pique News Magazine
This news magazine is available in the mountain tourist destination of Whistler, BC, Canada. The branding is noteable and worthy of recognition for its clever play on words. It promises to "pique" your interest with relevant news and views from the mountain "peak" village. It is notoriously difficult to create a brand name that carries long term recognition with its target audience, but Pique News Magazine has done a great job!